Mercado Libre (MELI) Aktie: Kaufen oder nicht? Die Finanz-YouTuber-Analyse

The YouTuber considers MercadoLibre a 'screaming buy' and one of the most undervalued stocks, agreeing with the SVP's view that the market underappreciates its growth potential. He highlights the company's diverse and rapidly growing businesses (e-commerce, fintech, credit, advertising), projecting it could become a $1 trillion company within a decade and grow revenues by over 20-30% annually even until 2032, even with suppressed margins.

“I have been saying for some time that I think Marcato Libre is one of the best buys in the market. It's one of the most undervalued stocks in the market in my own opinion.” — ▶ 35:50

The YouTuber continues to buy MercadoLibre (MELI), asserting it's one of the cheapest stocks in the market. He points to its dominant e-commerce market share in Mexico and Latin America with significant growth, accelerating high-margin advertising revenue (73% YoY growth, 80% operating margin), and a massive fintech platform comparable in size to Nubank. He argues a sum-of-the-parts valuation suggests the current $82 billion market cap is significantly undervalued, especially considering its long growth runway and analyst expectations for revenue to more than double in three years.

“I truly think that Marcato Libre is one of the cheapest stocks in the entire market right now. And I don't necessarily agree with the reasons why the market is trading it so low.” — ▶ 17:00

The YouTuber identifies MercadoLibre as a potential buying opportunity, believing it to be one of many stocks with strong fundamentals that have been 'left behind' by the market's focus on AI and semiconductors. He suggests that despite the S&P 500 being at all-time highs, there is significant value in such overlooked companies.

“Just take a look at Skyward. Take a look at BAM. Take a look at Mastercard Visa Microsoft even Nvidia. Arguably, Marcato, Libre, New Bank, Meta, Brookfield Corporation, KKR, Apollo.” — ▶ 40:40

The YouTuber views MercadoLibre as significantly undervalued after a post-earnings drop, despite its dominant e-commerce and fintech positions in Latin America and explosive growth in its advertising business. While short-term margin compression due to aggressive investment is a market concern, the YouTuber believes the long-term growth and potential for margin expansion make it a 'ridiculously cheap' stock.

“So over the longer term, if Marcato Libre can continue to see such strong revenue growth, maintain their marketleading positions across Latin America, expand their advertising business, and just continue growing overall, then eventually when they do expand their margins, the profits this business will see will be explosive.” — ▶ Clip ansehen

The YouTuber believes MercadoLibre is significantly undervalued, trading at approximately 12 times its underlying free cash flow potential if it were to cease aggressive growth investments. He argues that current margin compression is a strategic choice to capture long-term market share and that the company's investments are clearly paying off, leading to accelerating revenue growth and a strengthening competitive moat. He emphasizes that this is a long-term investment with decades of growth ahead, not suitable for short-term traders.

“I believe that Marcato Libre stock is very undervalued in the market today. If their investments can pay off and if long-term that free cash flow can be realized. That's really the investment thesis.” — ▶ 30:00

The YouTuber is consistently adding to Mercado Libre, believing it is very undervalued despite a 34% correction. He argues that the company's aggressive reinvestment in Latin America, while impacting short-term margins, is expanding its market dominance and long-term profit potential. He highlights strong growth in e-commerce market share, advertising revenue, and its fintech credit portfolio, with an underlying cash flow potential suggesting a very low valuation multiple.

“But, this is a stock that I would be happy to continue adding at this current share price because I truly do believe that long-term relative to this business's potential, it is very, very undervalued today.” — ▶ 44:00

The YouTuber is buying MercadoLibre due to its continued weakness, seeing it as an opportunity to acquire a high-quality business at a cheaper price. He believes the market is misjudging its long-term profit potential by focusing on short-term margins, while the company's investments are accelerating growth across its e-commerce, fintech, and ads segments, deepening its competitive moat. A pessimistic DCF still suggests significant upside.

“So overall, I think that Marcato Libre is an incredible business that is continuing to scale and take market share in every single region that they operate in.” — ▶ 14:00

The YouTuber is buying MercadoLibre (MELI) due to a significant disconnect between its strong fundamental growth and its recent stock price correction. He argues that the company's aggressive investments in free shipping, logistics, and its fintech platform are driving accelerated revenue growth and widening its competitive moat, despite short-term margin compression that the market is overreacting to. He estimates the stock is significantly undervalued, trading at a low multiple of its free cash flow potential and well below its historical price-to-gross-profit average.

“So to put it simply, yes, I am definitely buying the dip on Marcato Libre and I think that this is one of the most compelling stocks across the entire market right now.” — ▶ 30:00

The YouTuber is actively buying MercadoLibre, which is in a 22% correction, believing it offers significant value. He points to its record-high fundamentals, including 40% annual revenue growth, and its continued market share expansion in Brazil, evidenced by being the number one downloaded e-commerce app. A strategic move to lower shipping thresholds to gain market share, followed by fee increases, is expected to expand margins. A DCF analysis with conservative assumptions yields a fair value 59% above current prices.

“Marcato Libre is an absolutely fantastic, beautiful beast of a business. It's continuing to grow extremely well. Its fundamentals are at an all-time high. I think their margins are going to continue expanding in 2026 and the stock is in a 22% correction.” — ▶ 17:50

The YouTuber is consistently buying MercadoLibre shares as the stock sells off, believing its current valuation does not reflect its strong underlying fundamentals and accelerating growth rates. He highlights the company's continued market share gains in Latin American e-commerce and fintech, despite increased competition, and its long-term tailwinds in an underserved region. He also notes the strategic move of lowering free shipping hurdles to strengthen competitive advantage, similar to Costco's playbook.

“As Marcato Libre stock has continued to fall, I have continued to consistently buy shares on the way down. I am also not someone who tries to time the bottom or use technical analysis to try and figure out where the bottom is. I simply look at the value of the business and ask if I think the valuation is attractive and if it is then I will continue to buy.” — ▶ 19:50

The YouTuber is buying MercadoLibre, viewing recent stock underperformance as a buying opportunity due to its current undervaluation relative to its strong fundamentals. Despite increased competition in Latin American e-commerce, MercadoLibre continues to dominate market share and is expanding its fintech and advertising businesses, aiming to digitize the Latin American economy. The company's revenue growth remains robust at over 35% annually, and its current valuation of 22x profit potential for this growth rate is considered very attractive.

“I think that this is just a fantastic business. And I'll show you the DCF that I run on this one. So, I put in $5 billion in free cash flow potential. Let's say that their growth rate drops to you know 20% annually over the next 5 years and it maintains a 22 price to free cash flow. So in this scenario we're saying that the multiple is not going to expand over the next 5 years and their growth rates are actually going to come down significantly over the next 5 years to 20%. And even in this scenario we get a compounded annual growth rate to the share price of 21% and a fair value of $3,300 per share.” — ▶ 32:00

The YouTuber views MELI as a 'great business' with tremendous growth, replicating Amazon's success in South America. Q4 2024 results showed strong revenue growth (37% year-over-year) and expanding financial services. The company's flywheel effect, where digital banking adoption drives e-commerce growth, is cited as a key driver. Trading at 21 times free cash flow for a business growing 30-40% annually is considered cheap.

“This price for that level of growth I think is pretty insane in the market honestly and that's why I think that Melly stock is still looking cheap today and it's one that I actually do have in my portfolio.” — ▶ 43:50

The YouTuber is continuing to buy MercadoLibre, citing its status as an 'absolute beast' growing at 35% year-over-year with exploding revenue and free cash flow. He believes the market is pricing it too cheaply at 15.4 times price to free cash flow, given its strong moat and continued growth.

“I do think that Melly is looking cheap in the market and for that reason I am continuing to grow my position.” — ▶ 36:50

The YouTuber believes MercadoLibre (MELI) is an attractive buy despite its high price-to-free cash flow multiple of 39, due to its accelerating growth across e-commerce, advertising, and fintech segments in Latin America. He highlights strong financial results, market share expansion, and a robust balance sheet. His discounted cash flow analysis, even with conservative growth and multiple compression assumptions, suggests market-beating returns.

“For all of those reasons Melly is a stock that I own in my portfolio and that is why I am looking to potentially even add more in the coming weeks.” — ▶ 14:00

Sven Carlin believes Mercado Libre is a great business with strong growth prospects in Latin America, but its current valuation is too high for a conservative investor seeking a 10% return. He would consider buying it if the price drops significantly, especially during periods of pessimism in Latin American markets, to achieve a more favorable entry point.

“I personally will compare it to other opportunities that I have. when it comes cheaper. I have put this on my covered stock list on the research platform.” — ▶ 10:00

The YouTuber is highly bullish on Mercado Libre, citing its consistent high revenue growth (49% in Q1 2026) and the vast untapped market in Latin America. They believe the company's current investment cycle, which temporarily compresses margins, is a strategic move to unlock significant long-term growth by expanding its customer base and ecosystem, similar to Amazon's early playbook. The executive interviewed suggests the company could become a trillion-dollar entity, implying a 10x growth from its current valuation, and highlights the market's underappreciation of its long-term growth potential.

“I think that if you factor factor that in even with reduced margins the opportunity is immense and it's a screaming buy.” — ▶ 40:00

While acknowledging Mercado Libre's strong financials and management, the YouTuber avoids the stock due to his lack of understanding of the South American market dynamics, including political and regulatory environments. He emphasizes the importance of understanding the market a company operates in, and feels he cannot adequately assess the risks associated with MELI's primary operating regions.

“The problem is is I don't understand the market that they're in at all. This is not the American market. This is the South American market.” — ▶ 10:30

The YouTuber is bullish on MercadoLibre, noting 49% revenue growth driven by both e-commerce and fintech segments. He argues that the company is making strategic investments in logistics and credit, which are causing short-term margin pressure but are crucial for long-term moat expansion. A reverse discounted cash flow analysis indicates the stock is significantly undervalued, as it only requires 4% annual revenue growth to justify its current price, far below its historical and projected growth rates.

“Clearly there's a disconnect there. So I think this as well is very much a stock that is worth owning.” — ▶ Clip ansehen

The YouTuber argues that MercadoLibre is a strong buy despite recent share price drops, as the company is strategically investing in its moat (fulfillment, credit, first-party goods) which temporarily impacts short-term profitability but sets it up for long-term sustainable growth. He believes the market is misinterpreting these investments as a sign of weakness rather than a strengthening of its competitive position, and that the stock is undervalued based on its growth trajectory and potential for future free cash flow margins.

“I think without a doubt the moat is widening. It's just that you have to pay for that moat to widen, which is why shares are down today. But the thesis is very much on track. And perhaps one of the most impressive things about this is I actually think that the stock is quite cheap right now.” — ▶ 20:00

The YouTuber argues that the removal of Maduro from Venezuela could lead to a significant economic opening in the country. Since MercadoLibre's storefront is still active there, this event could unlock a new revenue stream for the company, which the market is already pricing in due to its forward-looking nature. He notes that MercadoLibre had previously written off its Venezuelan assets, so any re-engagement would be pure upside.

“It's not surprising to see Marcado Libre surging on this news.” — ▶ 10:00

The YouTuber considers Mercado Libre to be moderately cheap at its current valuation. He highlights the growing popularity of credit cards in their fintech division and continued growth in gross merchandise volume for e-commerce as catalysts. The main risk is the credit portfolio if they make poor loan decisions.

“Now, this scores off the charts on an anti-fragile framework. It has a wide moat and tons of optionality, still founder. at the time of this recording trading for about $2,000 per share which I believe is moderately cheap.” — ▶ Clip ansehen

The YouTuber identifies MercadoLibre as the cheapest stock he follows, arguing its current valuation implies only 7% annual growth over the next decade, despite a track record of over 30% growth for 25 consecutive quarters. He acknowledges concerns about competition and geopolitical stability but believes the market is setting a very low bar for the company to clear.

“I believe that the the price today says that the company's only going to grow about 7% per year over the next 10 years. This company has grown over 30% for over 25 quarters in a row.” — ▶ Clip ansehen