Hoium suggests Garmin as a natural acquirer for Peloton, citing Garmin's strong financial position ($2.5 billion cash, $40 billion market cap) and existing subscription services. He believes acquiring Peloton for around $4 billion would allow Garmin to integrate Peloton's content and expand its user base by offering a higher-value, bundled subscription to its millions of existing watch users, creating significant synergies.
“I think Garmin is a natural buyer to Pelaton. They're already moving into some of the services that Pelaton's offering today. It just makes sense to pull those users into a bigger ecosystem with Garmin and Pelaton.” — ▶ 6:20