The analyst views Deckers Outdoor, particularly its Hoka brand, as a strong buy due to its consistent market share gains from Nike. While Deckers is more diversified than On Holding, the analyst expects similar trends of gradual market share capture to drive growth, making it a well-positioned investment in the athletic apparel and footwear sector.
“a company like Deckers Outdoor also was really well positioned and Nike's results just showed what a really tough position that they're in” — ▶ 8:00